Children don't have the patience to navigate the complex designs of many of the websites targeted to their age group, according to a research by Jakob Nielson, an internationally-recognized expert in good web design.
Although the study participants were very young, the researchers found children had greatest success surfing the websites intended for adults. However, children frequently clicked on advertisements, usually because they couldn't distinguish between advertising and the site's content. This finding reinforces the need for parents and educators to explain Internet advertising to children and how they can recognize ads.
Researchers also found that children who browse poorly designed websites are just as likely as adults to get frustrated and give up, dispelling the popular notion that kids quickly master anything on a computer.